HeyGen vs Luma (Dream Machine)
AI Video prices verified 2026-06-10Pricing & plans compared head-to-head — every number below comes from the official pricing pages, not third-party listicles.
Quick verdict
💸 HeyGen has the cheaper paid entry point: $24/mo vs $25/mo — you save $1/mo.
🆓 Only HeyGen offers a meaningful free tier: 3 videos per month, 1 minute max each.
🎯 Pick HeyGen if: Marketers and educators making talking-head avatar videos at scale, especially multilingual content.
🎯 Pick Luma (Dream Machine) if: Teams that want one subscription covering multiple AI models (Luma + third-party) with agent workflows.
HeyGen plans
| Plan | Monthly | Annual (per mo) | Included | Key features |
|---|---|---|---|---|
| Free | Free | Free | 3 videos/mo, max 1 min each | 500+ stock avatars · 1 custom digital twin · 30+ languages |
| Creator | $29 | $24 | 600 credits/mo | Unlimited photo avatars · Voice clone · 175+ languages · Watermark removal · 1080p export |
| Pro | $49 | $39 | 1,000 credits/mo | 4K export · Faster processing |
| Business | $149 | — | 1,500 credits/mo | +$20/seat · 5 custom digital twins · SAML/SSO · 60-min videos |
Try HeyGen → Full HeyGen pricing
Luma (Dream Machine) plans
| Plan | Monthly | Annual (per mo) | Included | Key features |
|---|---|---|---|---|
| Plus | $30 | $25 | Credit-based per generation | Luma + third-party image & video models · Guest collaborators · Commercial use |
| Pro | $90 | $75 | 4x usage with Luma Agents | Everything in Plus |
| Ultra | $300 | $250 | 15x usage with Luma Agents | Everything in Pro |
Note: Annual billing saves ~17-20%.
Try Luma (Dream Machine) → Full Luma (Dream Machine) pricing
Quality signals — what authoritative sources say
HeyGen
⭐ 4.8 / 5 on G2 (1,200+ reviews)
💪 G2 avatar-quality score 9.2/10 — the highest among avatar tools we track (Synthesia: 8.2)
Luma (Dream Machine)
No reliable G2 score published for this tool.
💪 One subscription covers Luma plus third-party models — useful if you switch models often
⚠️ Trustpilot reviewers report slow support responses and subscription-management friction
Quality data aggregated from G2, Trustpilot, and the Artificial Analysis Video Arena, checked 2026-06-10. We don't publish our own scores — only sourced, dated third-party signals. Methodology
Watch out for
HeyGen
⚠️ Business plan adds $20 per extra seat on top of base price.
Luma (Dream Machine)
⚠️ Third-party comparison sites list outdated Luma prices — current entry is $30/mo, not $23.99.